Case studyB2B loyalty · FMCG

Pointmate

A B2B loyalty ecosystem for FMCG: retailer app and brand admin dashboard.

Role: UI/UX Designer
Industry: FMCG · B2B
Products: Retailer app · Brand admin dashboard
Mechanics: Points · Missions · Rewards

01 · Context

Loyalty for the people who stock the shelves.

Pointmate is an end-to-end design for a B2B loyalty program in fast-moving consumer goods. Brands drive loyalty and engagement from retailers (store owners) through an integrated system of points, missions and rewards.

02 · Identity

Point + mate.

Fig. 01 · Creative branding: logo, app icon and logogram

03 · Retailer journey

From sign-up to redeeming rewards.

Homepage showing points and cashback balances, membership level and quick actions — Fig. 03 · Homepage

Claiming points by scanning a QR code, picking a QR image, or entering a code manually — Fig. 04 · Claim points via QR or code

Rewards screens for Basic, Gold and Platinum membership levels with level benefits — Fig. 05 · Rewards & progress

Targets screen with active targets, potential points and per-product sales progress — Fig. 06 · Targets & achievements

Redeeming points for vouchers, cashback and physical products — Fig. 07 · Use & redeem points

Missions screen and mission tasks: shelf photo upload, short quiz and QR scan — Fig. 08 · Missions & tasks

04 · High fidelity

The full system, ready to prototype.

Overview of all high-fidelity retailer app screens — Fig. 09 · High-fidelity screens

Pointmate prototype preview with rewards and homepage screens — Fig. 10 · Prototype

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